Non-Toxic Definition

How Sunshine Living defines Non-toxic

There is no universal definition of what a “non-toxic” or “toxic-free” product is. These labels may be used for products which, according to scientific research and data, meet a certain “acceptable” threshold fixed by a national or regional authority under a relevant regulation or rule for “how toxic” a product may be.

That is not good enough for us at Sunshine Living. We are all about introducing our customers to the very best products available from a “non-toxic” standpoint. Therefore, all our products have been subjected to careful research in respect of the ingredients used, and for that purpose we rely, among other things, on official databases and resources such as,, and apps like ,, personal research and experience, as well as on personal experiences shared with us directly or through the public domain. We also monitor updates to EU rules and regulations on product ingredients and safety ( is reasonably accessible for such purpose).

Based on the above, we consider our products to be “non-toxic” in that they have no known negative physical effects on/within the human body or are at least highly unlikely to have any such effects.

Standards for Sunshine Living Brands

Just because a product is non-toxic does not mean that it is effective. In fact, too many times we have come across products that have all the correct non-toxic ingredients but are ineffective and defeat their purpose. The brands/products that we present must:

1. Live up to our non-toxic definition and everything that it entails.

2. Be functional and effective according to their purpose

3. Last longer – the key is to use fewer products that last longer. This not only benefits a sustainable home, but also inspires small steps towards a more sustainable society.


At Sunshine Living we take our credibility very seriously and believe that these three points should be embedded in a true non-toxic product.