Privacy policy

(Valid as of 22 April 2022)

 

The following Privacy Policy (the "Policy") govern the use of personal data at and through the website www.sunshineliving.dk (the "Website") owned and operated by SunshineLiving.dk ApS, Company (CVR) No. 42782343 (hereinafter: "we", "us", or "our"). Any customer (hereinafter: "you" or "your") is advised to read the Policy carefully, including before placing an order and/or otherwise providing personal data at the Website.

Please note that the Policy may be subject to changes.

 

  1. General principles

1.1 Personal data: The Policy explains what personal data we collect from you - either directly or indirectly - and how we use this information. Personal data is any kind of information that can be used to identify you or that can be connected to you. The Policy also covers the choices you can make regarding the personal data we collect and how you can control these decisions. It applies to the use of the Website and all products offered and sold at the Website.

1.2 Respect: We respect your private life and your right to control your personal data. Our basic guidelines are simple. We make it clear what data we will collect and why we do it. We do everything in our power to protect your personal data. We do not sell - and will never sell - your personal data to third parties.

1.3 Contact: You can always contact our customer service (see section 10 below) to make enquires and to retrieve a copy of the personal data which we have collected about you.

 

  1. Sources of personal data

2.1 Information that you give us: We collect the information you voluntarily give us, such as your name, your phone number, your physical address, and your email address, e.g. when you place orders at the Website, subscribe to our newsletter, or when you contact our customer service.

2.2 Information that we collect automatically: We collect information about you automatically, such as Functional data and Additional usage data, information which is obtained through our use of cookies and similar technologies when you use, log in or interact with us through the Website. For example, we can collect information about the type of device you use to log in to our website, the operating system and version, your IP address, your general location, as provided by your IP address, which browser you use, the web pages that you visit on our websites, and about and how you interact with the content available on our web pages.

2.3 Information collected from other sources: We may receive information about you from other sources, including third parties, such as third parties with whom we provide collaborative services or engage in joint marketing activities. We can also receive information about you from social media platforms, such as when you interact with us through these platforms. We protect the data we have collected from third parties in accordance with the methods described in this Policy, and we also apply additional restrictions imposed by the data source.

2.4 Information concerning people under the age of 18: The Website is not aimed at and has no intention of attracting attention from children or people under the age of 18. Although visitors of all ages can navigate on the Website, we do not intentionally collect personal information about people under the age of 18.

 

  1. Types of personal data

3.1 Information that you give us: We collect your name, your phone number, your e-mail address, your shipping/delivery address and your payment information. We use these personal data to complete your purchase, follow up on your purchase, help with delivery issues, process returns, and other issues that may arise in connection with your purchase of products at the Website. It is necessary to use your personal data for this purpose to complete the contract we have entered into with you. We also collect such information if you subscribe to our newsletter. Please note that we do not store payment or credit card information. We only use payment information for your purchase of products at the Website.

3.2 Information collected automatically: We collect your name, e-mail address, IP address, location, and information from cookies or similar technologies. We use this information to share news about events and products offered by Sunshine Living. In addition, IP addresses help us better understand geographic information about visitors to the Website so we can improve the Website for all visitors. It is in our genuine and legitimate interest to process your personal data for these purposes.

 

  1. Use of personal data

4.1 General use: We use the data we collect to provide you with the products we offer, which includes using this data to improve and customize your customer experiences. We also use the collected data to communicate with you, for example to inform you about your account, new products available, security, marketing and advertising. We use the information collected for the following purposes: Customer support, product improvement, security, protection and conflict resolution, commercial activities communication, marketing and advertising.

4.2 Delivering our product experience: We use data to provide, service, support and improve the Sunshine Living products and services we provide, in order to ensure that our customers receive the best support and experience.

4.3 Customer service: We use data to answer inquiries from our customers, to provide replacement products, and to provide other forms of customer care and customer service.

4.4 Product improvement: We use constant information for research purposes and to improve our Sunshine Living products, including maintenance, such as using bug reports to improve the products.

4.5 Security, protection and conflict resolution: We use information to protect our Sunshine Living products and our customers' security, to detect and prevent fraud, to resolve conflict and enforce our agreements. It is necessary to use your personal data for this purpose in our legitimate interest.

4.6 Commercial activities: We use data to develop aggregate analyses and business intelligence that enables us to operate, protect, make informed decisions and create reports about our company's results. It is necessary to use your personal data for this purpose in our legitimate interest.

4.7 Communication, marketing and advertising: We use the data collected to deliver and make our communication with you more personal. For example, we may contact you via e-mail or phone to inform you about new Sunshine Living products or services, about security or software updates, or to invite you to participate in a survey or event. It is necessary to use your personal data for this purpose in our legitimate interest. In addition, we use cookies and similar technologies to deliver the most relevant Sunshine Living advertising to you.

 

  1. Sharing of personal data

5.1 General: We do not sell your personal data to third parties. We only publish your personal data in accordance with this Policy. We may share information with the below types of third parties.

5.2 Third-party suppliers: Sunshine Living uses a variety of third-party suppliers to provide services and products such as web administration and hosting, online purchase of products and shipments, credit card processing and e-mail communication. We only share your personal data that is required to complete a transaction or provide a product or service that you have requested and/or approved, and only with suppliers or agents working on our behalf for the purpose described in this Policy. In such cases, your personal information will be shared with these agents or suppliers, but only for the purpose of providing services in accordance with Sunshine Living's instructions and the contents of this Policy. It is in our legitimate interest to share information with these third parties for these purposes. For questions about third-party suppliers, you can contact our customer service (see section 10 below).

5.3 Compulsory information: When determined by law and strictly necessary for the performance of the services, or to protect our rights or the rights of our affiliated companies or our users, we will provide your personal data to law enforcement agencies, investigative organizations, our affiliated companies or for use in judicial proceedings.

5.4 Sale or merger: We may share your personal data in connection with a merger, purchase or sale of all or part of our assets. You will of course receive a message by e-mail and/or with a notice published on our website where you will receive information about your rights.

5.5 Sharing and disclosure of collected information: We share information in aggregate form and/or in such a way that the recipient of this data, e.g. a third party that uses them for an industry analysis, is unable to identify you. Please note that our Website contains links to products or applications from third parties whose privacy policies may be different from this Policy. If you provide personal information to any of these third parties or their products, your personal data will be governed by the privacy policies of these third parties, and we advise you to read them carefully. When you share your personal data with third parties, your personal data may be transferred to countries where the privacy data protection laws could be less extensive than in your own country. We are very careful to protect your personal data and have put in place appropriate mechanisms to protect them when they are transferred abroad. We transfer your personal data in accordance with applicable legislation about the protection of personal data, and we take appropriate steps to ensure that your personal data is kept securely by any third party who will have access to your personal information (e.g. by applying the standard clauses approved by the EU Commission). If you have any questions or would like to know more about the international transfer of your personal information or the security measures that are implemented, please feel free to contact our customer service (see section 10 below).

 

  1. Security, storage and retention of personal data

6.1 Security: Sunshine Living takes the protection and security of your personal information extremely seriously. Although we make significant efforts to protect your personal data that we have collected, no security system is impregnable. We use a number of technical measures and industry standards to protect your personal data and to help protect your personal data against loss, theft, abuse and unauthorized access, disclosure, alteration and destruction.

6.2 Data storage: Personal data collected by us may be stored and processed in your region or in another country in which Sunshine Living or its affiliated companies, or service providers are located or have facilities. Sunshine Living has implemented appropriate mechanisms to protect personal data when these are transferred internationally, for example through our use of the standard contract clauses approved by the EU Commission.

6.3 Data retention: We keep your personal information for as long as we deem it necessary in order to enable you to use the Website and your products, and to provide services to you in order to comply with applicable laws (including those relating to the retention of documents), to resolve disputes between parties and otherwise as necessary to enable us to operate our business. All types of personal data we collect will be governed by this Policy.

 

  1. Your rights and options

7.1 Your rights: We would like you to have control over how we use your personal data. With reservation for applicable local legislation, you can do this in the following ways:

(1)  You can request a copy of the personal data that we hold about you.

(2) You can notify us of any changes to your personal data or that you would like us to make a correction to any of the personal data we hold about you.

(3) In certain situations, you may request deletion, blocking or restriction of the personal data we hold about you or raise objections to specific ways in which we use your personal data.

(4) In certain situations, you may also request us to send the personal data you have given us to a third party.

(5) When we use your personal data with your prior consent, you may withdraw your consent at any time. In addition, when we process your personal data based on our legitimate interest or in the public interest, you have the right to object at any time to this use of your personal information.

(6) We trust that the personal data you provided us are complete, accurate and updated. Please inform us of any changes or any inaccuracy in your personal data by contacting our customer service (see section 10 below).

(7) We will respond to your inquiry as soon as possible, and in all events within 30 days.

(8) We undertake to work with you to find a reasonable solution to a complaint or concern that you may have regarding the use of your personal data. However, if you feel that we have not dealt with your complaint or your inquiry correctly, you may have the right to submit a complaint to the authority responsible for the protection of personal data in your country (if your country has such an authority) or to a supervisory authority.

7.2 Your preferences in regard to communication, marketing and advertising: If you no longer wish to receive direct offers from Sunshine Living by e-mail, you can unsubscribe at any time by following the instructions via the "Unsubscribe" tab that you can see in each e-mail that is sent to you. We respect your choice and we will no longer send e-mails with advertisements to you after you unsubscribe or change your communication settings. Please note that regardless of your communication settings, we will continue to communicate with you regarding terms and conditions, updates in the Policy, routine messages from our customer service, such as current and previous purchase information, product delivery, help desk interruptions, data breaches or other relevant information about a product that you own.

 

  1. How we use cookies and similar technologies

8.1 General: We use cookies and similar technologies, such as pixels, tags, web beacons and other identifiers to help us personalize our web page for you, remember your preferences, understand how users use our web page or app, and help customize our marketing offers.

8.2 Cookies: A cookie is a small data file that contains a number of features sent to your computer when you visit a site. When you visit the same site again, the cookie allows the site to recognize your browser. The length of time a cookie stays on your computer or on your mobile device depends on whether it is a long-term cookie or a session cookie. We use both types of cookies. Session cookies will stay on your device only until you finish your internet browsing. Long-term cookies remain on your computer or on your mobile device until they expire or are deleted. We use the following types of cookies on our website.

8.3 Strictly necessary cookies: These cookies are essential for surfing our website and using its functions. Without these cookies, services such as shopping carts cannot be provided when shopping.

8.4 Performance cookies: These cookies collect information about how you use our web pages. This data can be used to improve and optimize our website and make it more user-friendly for you.

8.5 Functionality cookies: These cookies allow our web pages to remember the choices you made during your search on the web. We can save your geographic location in a cookie to ensure that we show you the web pages that are relevant to your area.

8.6 Third-party cookies: Third-party cookies are cookies placed by web pages and/or by non-Sunshine Living parties. These cookies can be used on our website to improve our products or services, or to help us deliver more relevant advertising. These cookies are subject to the respective privacy policy that these external services have, e.g. Facebook’s or Instagram's privacy policy.

8.7 Analysis cookies: We use analytical cookies, such as those provided by Google Analytics, to help us understand things such as how long a visitor stays on our web pages, what pages they find most useful, and how they came to the Website. To learn more about Google Analytics and your data, visit this Google web page.

8.8 How to control your settings for cookies: Most web browsers allow you to manage cookies through their settings. However, if you limit the website's ability to place cookies, your overall user experience may be impaired. Some browsers provide Do Not Track (DNT) signals by which you can notify your preferences regarding tracking your internet activity and cross-site tracking. We will only process your personal data in accordance with our current Privacy Policy. You can learn more below about how to control cookie settings on popular web browsers: Google Chrome, Internet Explorer, Safari, Firefox.

8.9 Pixels: In addition to cookies, we occasionally use small graphic images known as pixels (also known as web beacons, clear GIFs, or pixel tags). We use pixels in our e-mail communication to you (if you have chosen to receive such communication) to help us know if our e-mail communication has been read. In addition, we use pixels from third parties (such as from Google, Facebook, and other advertising networks) to help us deliver ads that are relevant to you.

8.10 Advertising and modern marketing tools: Sunshine Living collaborates with third party advertisers who use cookies and similar technologies in order to provide more relevant Sunshine Living products and services on our Website and on the internet. In order to deliver this interest-based advertising, these parties can combine non-personal data about your online activities that they have collected over time, which helps to customize the advertisements we deliver to you. Examples of this can include displaying a Sunshine Living ad on a Facebook or Instagram page, on a page owned by Google, such as a search results page or on YouTube, or on a page in Google’s advertising network. We do not share your personal information as part of this process. When necessary, we obtain your consent to this process. You can opt out of receiving custom ads from third party advertisers and ad networks that are members of the Network Advertising Initiative (NAI) or that adhere to the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioural Advertising by visiting the pages with opt-outs on NAI websites and DAA websites. Choosing to opt out may make the ads you see on the web less relevant to you. If you have opted out of receiving messages from us by e-mail, we will not use your e-mail for interest-based advertising.

 

  1. Governing law and disputes

9.1 This Policy and our collection, handling and sharing of personal data (as described above), as well as any disputes arising therefrom are governed by the laws of Denmark (excluding Danish choice of law rules).

9.2 Any dispute arising out of or in connection with this Policy and/or our collection, handling and sharing of personal data (as described above), including any disputes regarding the validity or interpretation of the Policy, shall be finally settled by the District Court of Copenhagen (in Danish: Københavns Byret) having exclusive jurisdiction.

 

  1. Company information & customer service

10.1 The company, which collects personal data and is the data controller, is:

SunshineLiving ApS
Company (CVR) No. 42782343
Trørødvænget 15
2950 Vedbæk

10.2. Our customer service can be contacted in the following ways:

Monday – Wednesday, 8-17 CE(S)T

Email: sales@sunshineliving.dk